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To The Best Of Our Knowledge

Lone Frank on the Neuroscience of Advertising

Coke consistently outsells Pepsi, though Pepsi routinely wins blind taste tests. Why is one of the mysteries of advertising.

To The Best Of Our Knowledge

Paula Apsell on NOVA

Paula Apsell, Senior Executive Producer of the PBS series, Nova, talks with Steve Paulson about story choice and how to interview scientists.

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Phil Cousineau on the Power of Myth

Phil Cousineau talks with Anne Strainchamps about the power of myth in everyday life, and why we need to recognize the myths active in our own lives.

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Robert Richardson uncut

To The Best Of Our Knowledge

Joseph Romm on "The Hype about Hydrogen"

Joseph Romm talks about how Iceland plans to become the first country in the world to become 100% independent of fossil fuels by using their boundless geothermal energy to create hydrogen cells to power their motor vehicles.

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Reading: Kishwar Desai's "Witness the Night"

Crime fiction from India?  Sample a bit of Kishwar Desai's award-winning novel, Witness the Night.  Read by Marika Suval.

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Maureen Dowd on "Bushworld"

Columnist Maureen Dowd says that a lot of people still don’t understand that a columnist is supposed to have a point of view.

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Questionable Practices - Eileen Gunn

Eileen Gunn talks about her short-story collection, "Questionable Practices."

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