Coke consistently outsells Pepsi, though Pepsi routinely wins blind taste tests. Why is one of the mysteries of advertising.
Intelligent. Optimistic. Curious.
Audio
Matthew Klam talks about his experience with Ecstasy and reflects on the pharmaceutical industry’s influence on the cultural perception of drug use.
Phil Cousineau talks with Anne Strainchamps about the power of myth in everyday life, and why we need to recognize the myths active in our own lives.
John Vaillant's book, "The Tiger", is about a rare Amur tiger who starts killing people in a remote corner of Siberia where there is a huge trade in tiger poaching because of demand in nearby China.
Maria Tatar is the author of "Enchanted Hunters: The Power of Stories in Childhood." She talks with Steve Paulson about what makes fairy tales so compelling to children.
Jim Fleming talks with Justin Taylor, editor of "The Apocalypse Reader," a collection of 34 short stories about the end of the world.
Michael Gershon talks about the science behind “gut instinct” and says most of the body’s serotonin is in the gut, not the brain.
Eileen Gunn talks about her short-story collection, "Questionable Practices."
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