Coke consistently outsells Pepsi, though Pepsi routinely wins blind taste tests. Why is one of the mysteries of advertising.
Intelligent. Optimistic. Curious.
Audio
Mary Wells Lawrence thought up some of the most clever and memorable ad campaigns of her generation. Her memoir is “A Big Life in Advertising.”
Journalist Jean Zimmerman says that Americans are in the process of throwing away centuries of domestic skills and traditions.
Acclaimed novelist Colson Whitehead got the magazine assignment of a lifetime: a week in Vegas, playing in the World Series of Poker. He tells Doug Gordon about high stakes poker and his own "anhedonia," his difficulty experiencing pleasure.
Paula Apsell, Senior Executive Producer of the PBS series, Nova, talks with Steve Paulson about story choice and how to interview scientists.
Michael Cunningham won the Pulitzer Prize for his novel “The Hours,” which re-imagined the life and death of Virginia Woolf. His new novel is called “Specimen Days” and involves Walt Whitman.
Jill Fredston tells Jim Fleming how avalanches happen. She says it has everything to do with the terrain and the condition of the snowpack.
Crime fiction from India? Sample a bit of Kishwar Desai's award-winning novel, Witness the Night. Read by Marika Suval.
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