Shame

Think there's a renaissance of public shaming online? You're right. There's something about the anonymity of social media has people who probably seem perfectly nice in person, posting vicious, scathing, humiliating comments online.

Maybe shame – painful as it is – has some value. Maybe it’s not just an emotion, but a social tool. Jennifer Jacquet thinks that there’s an upside to shame. 

Robin Rinaldi was mid-life, mid-career and mid-marriage when she placed that ad. It launched her wild oats project – a year spent exploring sex.