Virginia Heffernan works with some of the world's greatest technology companies to build the brand narratives that attract talent and customers, and create real growth. Working with companies like PayPal and Earnest, and major venture firms in San Francisco and New York, she is seen as a top-line futurist and the secret weapon to bringing a company to life using narrative, mission, vision, lexicon, manifesto and ingenious content marketing. Called "a new kind of wizard," by WIRED co-founder Kevin Kelly, Heffernan, who has a Ph.D. from Harvard, is the author of MAGIC AND LOSS: The Internet as Art, which courageously scales up our vision of the Internet and its potential—and won raves in Silicon Valley for determining a vast new landscape of digital opportunity. She writes on digital culture for Fast Company, The New York Times, The Wall Street Journal, POLITICO, and many other places, and she appears on Bloomberg TV, CNBC, MSNBC, PBS and NPR.