“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of...Read more
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Episode Archives
Whittier called them "the saddest words: it might have been." But turn it around and you'll find places we create to replace the world we live in -- past, present and future. On To the Best of Our Knowledge, other worlds. Scientist Brian Greene looks at the physics of the multiverse, and...Read more
A police officer's shooting of a young, unarmed Afrian American man here in Madison joins a long list of national tragedies. So we devote this hour to conversations about race and justice.Read more
Violence may be a national scourge, but an awful lot of people devour shoot-‘em-up movies and video games. In this hour of To the Best of Our Knowledge, the seduction of violence. Why, for instance, four and five-year-old children love fantasy games where they kill each other. Also, the...Read more
Are humans innately good? Do we have a generosity gene? Is there an inherent desire to help our fellow human beings? Or, are we natural born sinners who have to fight, tooth and nail, to conquer our inherent tendencies towards selfishness, destruction and war. In this hour of To the Best of Our...Read more
Is the NSA wiretapping story really new? Sure, whistle blower Edward Snowden is all over the news. But people were talking about federal surveillance ten years before leaked documents about “Prism.” In this hour, we take a look at what we know about government surveillance and when we knew it...Read more
So much of our daily lives gets turned into data -- our online shopping purchases, phone calls, family photos. We're all surrounded by data, and learning how to harness it could be more transformative than we realize. This week, a look at the new data specialists using their knowledge of numbers...Read more
It's hard to wrap your head around the future of the human brrain. Augmented intelligence, memory playback, downloadable skills - it's all coming. We explore the future of the mind, and hear how a brain injury can transform your life.Read more
The holidays can be challenging. All that togetherness can be like squishing a passel of porcupines into a sardine can. In other words - not nice. On the other hand, there is a bright side. Po Bronson found it in the lives of families across the country. In this hour of To the Best of Our...Read more
A Swedish environmentalist believes we really should give back to the earth, even after we’ve died. Her company is trying to replace cremation with a technologically-enhanced form of organic composting, and she’s already got the support of King Carl Gustav and the Church of Sweden. In this...Read more
Today's entertainment industry is shrinking the gap between real life and fantasy. Popular television shows like Big Brother turn ordinary life into an engaging drama. Virtual worlds like Second Life give users a chance to recreate themselves with the click of a button. But how real is...Read more
Sometimes all you really want to take to bed is a good book. In this hour of To the Best of Our Knowledge, meet some passionate readers. We’ll also try to find out if big time critics really hate books.Read more
Nature, red in tooth and claw. That line from Tennyson's poem still strikes a chord when we contemplate the natural world. Today, there's a divide in how we view nature. On the one hand, we swing through it like a playground, on the other, we're forced to step back to allow for nature's power in...Read more
“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
The Baobab looks like an upside down elephant. It’s enormous and gray, with little sprays of green at the top. According to an African creation myth, the Great Spirit gave each animal a gift. The hyena got the baobab and tossed it aside in disgust. But Thomas Pakenham thinks it’s one of the...Read more
Was Henry David Thoreau a failure? Hardly. Today, he's considered one of America's great writers. But his mentor, Ralph Waldo Emerson, called him the worst kind of failure: a dreamer. At Thoreau's funeral, Emerson said Thoreau was born for greatness, but he lacked ambition. He was nor more than...Read more
Supersized slabs of juicy ribs cooked over a wood fire until the meat slides right off the bone. Food doesn't get more American than barbecue. It's part of our roots. And it's tangled up in our racial history. In this hour, we celebrate barbecue and explore its secret history.Read more
The downhill skiers in Sochi know cold weather, but for real cold -- try diving into freezing water above the Arctic Circle! In this hour, some sports too cold even for the Winter Olympics.Read more
American citizens worry about suicide bombers on airplanes, but intelligence analysts say the real threat today is in cyberspace. Cyber attacks on American companies and military installations are on the rise. Could terrorist hackers take down America's power grid? Or financial networks. In...Read more
Outsiders used to be the outcasts, misfits, and under-employed. Today, they're indie, alternative and ahead of their time. Outsiders are thriving and they're changing the way we think about what is mainstream and what is alternative. You might even say that outsiders are the new insiders.Read more
When Meg Gaines was diagnosed with terminal cancer, her doctor told her to go home and think about the quality, not the quantity, of her days. Instead she grabbed him by the bow-tie and said “I don’t think you understand. I intend to live.” Today Meg Gaines is helping other cancer patients...Read more
Linus has his security blanket. Renowned neurologist Oliver Sacks had the Periodic Table of the Elements. In this hour of To the Best of Our Knowledge, My Chemical Life. Oliver Sacks remembers a childhood steeped in chemistry. Also, Primo Levi survives Auschwitz, through chemistry. And,...Read more
According to a "New York Times" poll he's the third most famous person in Japan, right behind Hirohito and Bruce Lee. But the truth is he's not even a person, he's a giant green, radioactive lizard named Godzilla. In this hour of To the Best of Our Knowledge we'll explore the history of...Read more
What makes a great school? Is it the quality of teaching, class size, or the curriculum? When it comes to school reform, everyone seems to have an opinion. Today, we're rethinking schools and the way we teach.Read more