Things go better with "biting the wax tadpole"? That doesn't sound right, does it? Yet that's the literal translation of Coca-Cola that Chinese shopkeepers came up with...a set of characters pronounced "ke-kou ke-la." In this hour of To the Best of Our Knowledge we'll explore the exotic world of...Read more
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A police officer's shooting of a young, unarmed Afrian American man here in Madison joins a long list of national tragedies. So we devote this hour to conversations about race and justice.Read more
Is there such a thing as true, original creativity? Or "Are we just seeing further by standing on the shoulders of giants?", to paraphrase Sir Isaac Newton. In this hour of To the Best of Our Knowledge we'll explore the question of where good ideas come from. Steven Johnson will tell us about...Read more
Violence may be a national scourge, but an awful lot of people devour shoot-‘em-up movies and video games. In this hour of To the Best of Our Knowledge, the seduction of violence. Why, for instance, four and five-year-old children love fantasy games where they kill each other. Also, the...Read more
Nobody wants to fail. But maybe we’ve got the idea of failure all wrong. Maybe it's not something to avoid, but something to strive for. . Read more
Men are not really from Mars and women are not really from Venus. But there are definite differences between the two genders. Norah Vincent was curious about what a man's life was like. So she spent eighteen months undercover...as a man. In this hour of To the Best of Our Knowledge, Norah...Read more
Thirteen-year-old Ava Bigtree is having a difficult time. Her mother has just died and business is down at her family’s gator-wrestling theme park, Swamplandia! So begins Karen Russell’s critically-acclaimed debut novel, “Swamplandia!” In this hour of TO THE BEST OF OUR KNOWLEDGE, we’ll meet...Read more
For National Poetry Month, To The Best Of Our Knowledge celebrated poetry with original work by five leading American poets, written in response to current events.Read more
Celebrate Midsummer's Eve with a visit to the fey folk. In this hour of To the Best of Our Knowledge, we'll have an hour filled with stories of changelings and other-kin, Fairy Courts and green children. We'll conjure up a world of enchantment, but beware! There are no Tinkerbells in the world....Read more
It's hard to wrap your head around the future of the human brrain. Augmented intelligence, memory playback, downloadable skills - it's all coming. We explore the future of the mind, and hear how a brain injury can transform your life.Read more
From the minute we can pick up a crayon, most of us want to draw something - a house, a tree, the sun. As we get older we aim for nuance and sophistication - landscapes and shadows, faces and expressions. A gifted few will achieve something greater - they’ll make art. On this hour of To the...Read more
Science and the Search for Meaning: Five Questions, Part Two: What Does Evolution Want?
If there’s one strand of evolutionary theory that sticks in the craw of nearly every religious believer, it’s the idea that human beings are just an evolutionary accident. But...Read more
Atheists are finally coming out of the closet, and in some cases denouncing religion. Others still crave a sense of the sacred even though they don’t believe in God. Do atheists have something to learn from religion? Why do so many people call themselves "spiritual but not religious"? And...Read more
Have you ever heard of an “Uncreative Writing” course? In this class, students are penalized for showing any kind of originality. Instead, they’re rewarded for plagiarism, plundering and stealing. We’ll meet the man behind “Uncreative Writing” – poet Kenneth Goldsmith. Also,...Read more
The pint-sized wizard harry Potter has conquered the book world, and it’s not just kids who love him. In this hour of To the Best of Our Knowledge, what’s behind Harry Potter’s popularity. Also, acclaimed author Katherine Paterson (pronounced Patterson) on the emotional lives of...Read more
Walk into the children's section of any bookstore and the magic wands and secret portals almost materialize in front of you. Wizards, witches, demons, time travel, dragons, orphans, orphaned dragons – doesn't anyone know how to write a non-magical book anymore?! In this hour of To the Best of...Read more
Nature, red in tooth and claw. That line from Tennyson's poem still strikes a chord when we contemplate the natural world. Today, there's a divide in how we view nature. On the one hand, we swing through it like a playground, on the other, we're forced to step back to allow for nature's power in...Read more
“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
We’re all a little bit wild inside, but how often do we let it out? If you've been spending too much time indoors in front of a screen, maybe it's time for a dose of the real thing. This week,stories of people who found strength, wonder and joy by heading into the wild.Read more
A poster at Starbucks asks customers to focus on the world water crisis. A congregation asks the faithful to go on a carbon diet. The local grocery now charges for a plastic bag. We've got green cars, green clothing, green investments, and even green weddings. In this hour of To the Best of Our...Read more
As Western economies struggle, some Eastern economies are booming. India and China now threaten to surpass the West as economic – and political – superpowers. But it’s not just politics that’s changing in South Asia. Across the region, centuries-old religious traditions are also entering a...Read more
In case it’s not obvious: we LOVE books on TTBOOK. But we’re also incredibly picky about which books we choose for interviews.Read more
In this hour of To the Best of Our Knowledge, Simon Winchester tells the remarkable story of Krakatoa. The volcanic eruption spewed chunks of land 25 miles into the air. The blast was heard three thousand miles away. And it kicked up monstrous tidal waves that killed nearly forty thousand...Read more