“The bearded lady/tried a jar/she’s now/a famous movie star/Burma-shave.” Jingles like that could be found on signs across America’s highways between the 1930's and the 1950's. In this hour of To the Best of Our Knowledge, the story behind the legendary Burman-Shave advertising campaign. Also...Read more
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Episode Archives
“The medium is the message.” “We shape our tools and thereafter our tools shape us.” “We look at the present through a rear-view mirror. We march backwards into the future.” Those are just a few of Marshall McLuhan’s famous quotes. McLuhan is one of the most influential media thinkers of...Read more
Whittier called them "the saddest words: it might have been." But turn it around and you'll find places we create to replace the world we live in -- past, present and future. On To the Best of Our Knowledge, other worlds. Scientist Brian Greene looks at the physics of the multiverse, and...Read more
Calling Lynne Cox a swimmer is like calling Mohammed Ali a tough guy. At age fourteen, she swam to Catalina Island from mainland California. At eighteen she swam between the islands of New Zealand. Years later, with miles of hard swims behind her, she turned her eye to the unthinkable - the...Read more
Americans are from Mars, and Europeans are from Venus. At least that’s the view of foreign policy analyst Robert Kagan. He says Europeans no longer believe in military power, quite unlike America’s leaders. In this hour of To the Best of Our Knowledge, the growing split between Europe and...Read more
Imagine Superman, demented with age, on a final mission to save the world. Or Conan the Barbarian, civilized and living in L.A. boarding the bus with a good book. It’s all there in the poetry of Charles Harper Webb. Words fly this hour on To the Best of Our Knowledge as we take in performance...Read more
Today's entertainment industry is shrinking the gap between real life and fantasy. Popular television shows like Big Brother turn ordinary life into an engaging drama. Virtual worlds like Second Life give users a chance to recreate themselves with the click of a button. But how real is...Read more
A Swedish environmentalist believes we really should give back to the earth, even after we’ve died. Her company is trying to replace cremation with a technologically-enhanced form of organic composting, and she’s already got the support of King Carl Gustav and the Church of Sweden. In this...Read more
What goes on inside the mind of a painter, or a musician, or a poet? What sparks creativity? In this hour of To the Best of Our Knowledge, new neuroscience takes us inside the creative mind. We’ll talk about brain imaging studies of jazz musicians, and cosmologist Brian Swimme explores the...Read more
Back in 1967, Noam Chomsky wrote a famous essay called "The Responsibility of Intellectuals." Chomsky was furious about what he called "the deceit and distortion surrounding the American invasion of Vietnam." And he urged intellectuals "to speak the truth and expose lies." So what is the...Read more
For years poet and novelist Alice Walker told her friends she’d probably never write again. But the events of September 11 changed all that. And the poetry flowed. In this hour of To the Best of Our Knowledge, Alice Walker on the role of the poet in a time of war. Also, Iraqi poetry today. ...Read more
Who are you? White or black, Muslim or Christian, working class or wealthy? Most of us rotate through many different cultural identities, at work and at home. And sometimes, reconciling them is hard.Read more
Sometimes all you really want to take to bed is a good book. In this hour of To the Best of Our Knowledge, meet some passionate readers. We’ll also try to find out if big time critics really hate books.Read more
“We can be bought,” they said,” but we can’t be bored.” The king and queen of American theater, Alfred Lunt and Lynn Fontanne turned down a fantastic sum from the movies in the middle of the depression to continue to live their illusion on the stage. In this hour of To the Best of Our...Read more
With hundreds of millions of people moving into cities, we're wondering what shapes urban cultures. In this hour, Nobel Laureate Orhan Pamuk talks about how Istanbul shaped his writing. One historian argues that early liberal philosophies from Amsterdam shaped the United States. And we check in...Read more
Can science conquer death? It may seem like an absurd question, but some people think it's possible. In this hour of To The Best Of Our Knowledge, we'll meet Aubrey de Grey, a maverick English scientist who's identified seven major kinds of molecular and cellular damage. He thinks we can prevent...Read more
The legendary movie mogul Samuel Goldwyn once said, you should never predict anything, especially the future. But it’s human nature to go to extremes for a sneak peak of what lies around the corner. In this hour of To the Best of Our Knowledge, an astrophysicist sheds some light on...Read more
Lynne Truss created a sensation in Britain with a book whose title is a punch line: it’s a punctuation joke that says a panda is a black and white mammal and it “Eats, Shoots and Leaves.” Rules for punctuation and a good life, in this hour of To the Best of Our Knowledge.Read more
Supersized slabs of juicy ribs cooked over a wood fire until the meat slides right off the bone. Food doesn't get more American than barbecue. It's part of our roots. And it's tangled up in our racial history. In this hour, we celebrate barbecue and explore its secret history.Read more
American citizens worry about suicide bombers on airplanes, but intelligence analysts say the real threat today is in cyberspace. Cyber attacks on American companies and military installations are on the rise. Could terrorist hackers take down America's power grid? Or financial networks. In...Read more
The downhill skiers in Sochi know cold weather, but for real cold -- try diving into freezing water above the Arctic Circle! In this hour, some sports too cold even for the Winter Olympics.Read more
When Meg Gaines was diagnosed with terminal cancer, her doctor told her to go home and think about the quality, not the quantity, of her days. Instead she grabbed him by the bow-tie and said “I don’t think you understand. I intend to live.” Today Meg Gaines is helping other cancer patients...Read more
Imagine losing your lover, mother, stepfather and sister in less than eight months. That's what happened to country music singer/songwriter Carlene Carter. Her mother is June Carter Cash and her stepfather is Johnny Cash. Carlene Carter drew on all of this loss and tragedy to create a new album...Read more
It will go down as one of the most amazing archeological discoveries in history. Homo naledi - a new species of human-like fossils found in South Africa - is already rewriting the story of human evolution. These 15 skeletons are the largest cache of pre-human bones ever found. But so far,...Read more