Butch Vig on Music Industry Trends

In this NEW and UNCUT interview, Butch Vig talks about a career shaping and responding to trends in the music business.

From albums for post-punk bands with small, cult followings, to the breakout megahit of Nirvana's Nevermind, Vig has seen different faces of the market. He talks with producer Sara Nics about the ebb and flow of musical fads, and the uncharted waters of the industry's future.